Eighteen Irish tourism enterprises will be going to three major cities in China later this month as part of a Tourism Ireland sales mission. Taking place from 15-19 September, the sales mission will target top Chinese travel agents and tour operators in the key cities of Beijing, Shanghai and Guangzhou.
The objective is to engage with Chinese travel trade contacts who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes. Niall Gibbons, CEO of Tourism Ireland, said the sales mission was a key element of its promotional programme in China to win a greater share of the 3+ million Chinese visitors who travel to Europe each year.
“Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year, over the coming four years and our sales missions play a significant role in helping us achieve this target.”
The agency’s activity in China involves establishing and building upon existing relationships with intermediaries as well as highlighting our attractions and proximity to Britain. Last year it also launched the Chinese version of Ireland.com to target leisure travellers living in major cities.
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Article: Business & Leadership