Posted On 2014/09/12 By In Business, Consumer, China Inbound, Food With 466 Views

China’s as a Destination for Wine Lovers?

The architects behind Napa Valley’s Calistoga Ranch are designing a winery and resort on China’s Liaodong Peninsula, the precursor to what they predict will be a wine country comparable to California’s Napa and Carmel valleys.  The company, SB Architects, says the Golden Pebble Winery will combine “the best of the winery idea with the best of the resort idea,” including a full-production winery, a boutique hotel, a commercial village and residential villas. SB Architects says the winery will be the first in the province. Renderings show a resort set in the mountain valley, with designs inspired by some the area’s old farmhouses.

While China’s association with wine has more often been noted for the country’s demand for imports, SB Architects says the winemaking industry is in its infancy, and areas like Liaodong have the potential to develop into tourism and winemaking destinations. And Bruce Wright, vice president and principal of the firm, says he believes the Liaodong Province will become one of the country’s leading areas for winemaking.

“China’s exploding wine market has been well documented, but the country’s winemaking culture in the modern era is still in in its infancy,” he said in an interview with urbanarches.com that is posted on the firm’s blog. According to the report, the firm has been designing a number of wineries around the country. “With the Golden Pebble Winery Resort, we have the unique opportunity to help define what the culture of winemaking looks and feels like in China.”

The development is about more than just a winery and resort, he said: In the Liaodong Peninsula, which he said in the article was known for its beaches, golfing and temperate climate, “the idea is to draw the destination inward from the coastline into the adjacent valleys, very much the way that Carlifornia’s Carmel Valley — and its winemaking culture — has developed in concert with the coastal destinations of Carmel and Monterey.”

The welcome center will open in early April 2015, followed by the winery; the entire project is expected to be completed by the end of 2016.

The San Francisco based firm is an award-winning hotel designer. In addition to Calistoga Ranch, part of the Auberge Resorts group, recent projects include Puerto Rico’s Dorado Beach Ritz-Carlton Reserve, and the December reopening of another Auberge resort, Malliouhana in Anguilla.


Learn more in our Global Ready China Seminars


Sources:

Article: Travel Weekly / Image: Nate Gray


Further Reading:

The architects behind Napa Valley’s Calistoga Ranch are designing a winery and resort on China’s Liaodong Peninsula, the precursor to what they predict will be a wine country comparable to California’s Napa and Carmel valleys.  The company, SB Architects, says the Golden Pebble Winery will combine “the best of the winery idea with the best of the resort idea,” including a full-production winery, a boutique hotel, a commercial village and residential villas. SB Architects says the winery will be the first in the province. Renderings show a resort set in the mountain valley, with designs inspired by some the area's old farmhouses. While China’s association with wine has more often been noted for the country’s demand for imports, SB Architects says the winemaking industry is in its infancy, and areas like Liaodong have the potential to develop into tourism and winemaking destinations. And Bruce Wright, vice president and principal of the firm, says he believes the Liaodong Province will become one of the country’s leading areas for winemaking. “China’s exploding wine market has been well documented, but the country’s winemaking culture in the modern era is still in in its infancy,” he said in an interview with urbanarches.com that is posted on the firm’s blog. According to the report, the firm has been designing a number of wineries around the country. “With the Golden Pebble Winery Resort, we have the unique opportunity to help define what the culture of winemaking looks and feels like in China.” The development is about more than just a winery and resort, he said: In the Liaodong Peninsula, which he said in the article was known for its beaches, golfing and temperate climate, "the idea is to draw the destination inward from the coastline into the adjacent valleys, very much the way that Carlifornia's Carmel Valley -- and its winemaking culture -- has developed in concert with the coastal destinations of Carmel and Monterey." The welcome center will open in early April 2015, followed by the winery; the entire project is expected to be completed by the end of 2016. The San Francisco based firm is an award-winning hotel designer. In addition to Calistoga Ranch, part of the Auberge Resorts group, recent projects include Puerto Rico’s Dorado Beach Ritz-Carlton Reserve, and the December reopening of another Auberge resort, Malliouhana in Anguilla. Learn more in our Global Ready China Seminars Sources: Article: Travel Weekly / Image: Nate Gray Further Reading: Selling Wine in China @ Wines Info (2014)

Readers' Rating

How did you like this article? Would you like to read more content like this? Tell us your opinion: by rating this article you help us select the most relevant content for you in the future. Thank you for pointing us in the right direction.

User Rating: Be the first one !
0

Tags :

About

David

David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

Leave a Reply

Your email address will not be published. Required fields are marked *