Posted On 2014/09/12 By In Business, Chinese Perspective, Consumer, News, China Outbound, Destinations With 844 Views

Chicago: Chinese Travelers, choose us for Lunar New Year!

Choose Chicago is promoting the city’s Lunar New Year celebrations, museums, outdoor activities and shopping to attract more tourists from China, its largest source of international visitors in 2013. The tourism bureau this week met with travel agencies and airlines in Beijing, Shanghai and Guangzhou, with both sides brainstorming themed tours for Chinese visitors. For instance, promoting Chicago as a food capital to draw visitors from Guangzhou, China’s gourmet capital.

Chicago is also dangling exclusive discounts on airfares, accommodation and shopping for the second time, applicable for the Lunar New Year period that falls around February 17 next year. Marketing wise, Choose Chicago has launched a three-month campaign to promote travel products such as hotels and flights through Chinese tour operators’ online channels. Chinese celebrity Qin Lan will also visit Chicago and share her experiences through the media.

In October, Choose Chicago will also launch a marketing campaign, promoting US brands that were once only focused on the domestic market to international audiences like China. Choose Chicago established a new office in Guangzhou last year, the third in China after Beijing and Shanghai. Don Welsh, president and chief executive of the tourism bureau, remarked that the city hosted numerous tradeshows and a US-China summit, which attracted a lot of Chinese inbound traffic.

Group tourists make up the majority of Chinese tourists to Chicago, while FITs are a small but steadily expanding faction. Interstate travel by car is also growing. Last year, Chicago saw 1.8 million Chinese arrivals or a 22 per cent year-on-year increase. The US city expects to welcome more than 50 million international visitors in 2015.


Learn more in our Global Ready China Seminars


Sources:

Article: TTG Asia / Image: Kevin Dooley

Choose Chicago is promoting the city's Lunar New Year celebrations, museums, outdoor activities and shopping to attract more tourists from China, its largest source of international visitors in 2013. The tourism bureau this week met with travel agencies and airlines in Beijing, Shanghai and Guangzhou, with both sides brainstorming themed tours for Chinese visitors. For instance, promoting Chicago as a food capital to draw visitors from Guangzhou, China’s gourmet capital. Chicago is also dangling exclusive discounts on airfares, accommodation and shopping for the second time, applicable for the Lunar New Year period that falls around February 17 next year. Marketing wise, Choose Chicago has launched a three-month campaign to promote travel products such as hotels and flights through Chinese tour operators’ online channels. Chinese celebrity Qin Lan will also visit Chicago and share her experiences through the media. In October, Choose Chicago will also launch a marketing campaign, promoting US brands that were once only focused on the domestic market to international audiences like China. Choose Chicago established a new office in Guangzhou last year, the third in China after Beijing and Shanghai. Don Welsh, president and chief executive of the tourism bureau, remarked that the city hosted numerous tradeshows and a US-China summit, which attracted a lot of Chinese inbound traffic. Group tourists make up the majority of Chinese tourists to Chicago, while FITs are a small but steadily expanding faction. Interstate travel by car is also growing. Last year, Chicago saw 1.8 million Chinese arrivals or a 22 per cent year-on-year increase. The US city expects to welcome more than 50 million international visitors in 2015. Learn more in our Global Ready China Seminars Sources: Article: TTG Asia / Image: Kevin Dooley

Readers' Rating

How did you like this article? Would you like to read more content like this? Tell us your opinion: by rating this article you help us select the most relevant content for you in the future. Thank you for pointing us in the right direction.

User Rating: Be the first one !
0

Tags : , , , ,

About

Daniel

Spanning a career of over 25 years in hospitality, and non-profit organizations, Daniel has a proven track record in training and development of people across the spectrum. His expertise in human resources and as President / CEO of a nationwide non-profit gave him a strong foundation in cultural diversity and conflict resolution. Honored as one of the most influential executives under 40 in 2003, Daniel meshes his background in HR training and hospitality management by leading BMG's Global Ready China Seminars.

Leave a Reply

Your email address will not be published. Required fields are marked *