Impressively, China accounts for nearly 1 in 10 tourists globally, and this number is set to rise, what shouldn’t be surprising since China accounts for one-fifth of the world’s population. Projections are that the 100 million trips taken each year now will double by 2020. This is with only an estimated 5% of the population holding passports. Though that’s already more than the population of the UK.
Still, with 1.3 billion people, there’s a lot more potential tourists. Chinese tourists are already the biggest spenders globally. They outspend the Americans and Germans as well as even the Russians on a per trip basis. In 2013, Chinese tourists spent over $100 billion (£59.5bn) and they travel to shop. Some 80% of Chinese tourists view holidays as shopping trips, as compared with about half for those from the Middle East. And they are keen to leave China to do so in order to find lower prices for luxury goods.