Posted On 2014/10/08 By In News, China Outbound, Destinations With 768 Views

SPTO: Chinese tourists the future for Pacific

The South Pacific Tourism Organisation says Chinese tourists are the future for tourism in the Pacific. The organisation is about to launch a new training website in Chinese, targetting travel agents in China.

The SPTO’s acting marketing manager, Alisi Lutu, says since 2013 there has been an 84 percent growth in Chinese visitor numbers to the Pacific and in 2013 alone 98 million Chinese travelled abroad, spending more than 128 billion US dollars.

She says tapping into this lucrative market is very important for the South Pacific.

“The potential for the Chinese market and for chinese visitors to the Pacific, it’s really huge and that is why we see it, it can also sustain a lot of our tourism, tourism industries in our Pacific islands, in the long term.”


Learn more in our Global Ready China Seminars


Sources:

Article: Radio NZ / Image: Floyd Manzano

The South Pacific Tourism Organisation says Chinese tourists are the future for tourism in the Pacific. The organisation is about to launch a new training website in Chinese, targetting travel agents in China. The SPTO's acting marketing manager, Alisi Lutu, says since 2013 there has been an 84 percent growth in Chinese visitor numbers to the Pacific and in 2013 alone 98 million Chinese travelled abroad, spending more than 128 billion US dollars. She says tapping into this lucrative market is very important for the South Pacific. "The potential for the Chinese market and for chinese visitors to the Pacific, it's really huge and that is why we see it, it can also sustain a lot of our tourism, tourism industries in our Pacific islands, in the long term." Learn more in our Global Ready China Seminars Sources: Article: Radio NZ / Image: Floyd Manzano

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About

David

David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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