Posted On 2014/11/30 By In Behavior, Business, Consumer, News, Holidays, Luxury With 482 Views

China’s Affluent Discover Skiing

Nearly 100 million Chinese tourists traveled overseas in 2013. That number could double by 2020, predicts Hong Kong research firm CLSA.

While Paris, London, and New York are popular destinations for sightseeing andshopping—boosting sales of Gucci, Prada, and other premiere brands — far fewer Chinese tourists make the trek to Vale, Colo.; Whistler, Canada; Zermatt, Switzerland, or other renowned international skiing resorts.

The association of skiing with a luxury lifestyle may appeal to upwardly mobile Chinese, but the sport has only recently begun to gain traction in China. In 2000, the country had about 200,000 skiers, according to the China Ski Association. Five years later, the number had jumped to roughly 5 million. Today, China may have as many as 20 million skiers, the luxury-retail website Jing Daily reports.

Last weekend, Nov. 21-23, “Ski & Style” hit Beijing. The industry event, sponsored by the Beijing Park Hyatt, included exhibitions by luxury skiwear brand Bogner as well as displays by national tourism authorities in Switzerland, Iceland, and elsewhere.

Meanwhile, a co-branded Westin and Sheraton luxury ski resort complex recently opened in northern China’s Jilin province. The ski resort is situated among the Changbai Mountains, which run along the border between China and North Korea—not typically an area associated with jet-set pastimes.

 


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Sources:

Article: Bloomberg Businessweek / Image: Matthew Kirkland

Nearly 100 million Chinese tourists traveled overseas in 2013. That number could double by 2020, predicts Hong Kong research firm CLSA. While Paris, London, and New York are popular destinations for sightseeing andshopping—boosting sales of Gucci, Prada, and other premiere brands — far fewer Chinese tourists make the trek to Vale, Colo.; Whistler, Canada; Zermatt, Switzerland, or other renowned international skiing resorts. The association of skiing with a luxury lifestyle may appeal to upwardly mobile Chinese, but the sport has only recently begun to gain traction in China. In 2000, the country had about 200,000 skiers, according to the China Ski Association. Five years later, the number had jumped to roughly 5 million. Today, China may have as many as 20 million skiers, the luxury-retail website Jing Daily reports. Last weekend, Nov. 21-23, “Ski & Style” hit Beijing. The industry event, sponsored by the Beijing Park Hyatt, included exhibitions by luxury skiwear brand Bogner as well as displays by national tourism authorities in Switzerland, Iceland, and elsewhere. Meanwhile, a co-branded Westin and Sheraton luxury ski resort complex recently opened in northern China’s Jilin province. The ski resort is situated among the Changbai Mountains, which run along the border between China and North Korea—not typically an area associated with jet-set pastimes.   Learn more in our Global Ready China Seminars Sources: Article: Bloomberg Businessweek / Image: Matthew Kirkland

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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