Posted On 2014/12/02 By In Behavior, Business, China Domestic, Chinese Perspective, China Outbound, Holidays With 1552 Views

Where, When & Why Chinese travel Abroad (Infographic)

The new Chinese traveller is increasingly independent and as a result demanding of more distinctive and genuine experiences during travelling abroad.

More experienced Chinese travellers think of themselves as explorers, and they see group travel as ordinary. Young generation Chinese travelers from upper-class families have already traveled abroad within group tours as children. They do not need to have the compulsory picture of the Big Ben or the Eiffel Tower. They seek out fresh experiences that make them stand out of the crowd in their social groups. Independent travellers from China look for more authentic experiences that increase their reputation and prestige.

1909 Where, When & Why Chinese travel Abroad - Infographic


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Sources:

Article: Tourism Review


Further Reading:

The new Chinese traveller is increasingly independent and as a result demanding of more distinctive and genuine experiences during travelling abroad. More experienced Chinese travellers think of themselves as explorers, and they see group travel as ordinary. Young generation Chinese travelers from upper-class families have already traveled abroad within group tours as children. They do not need to have the compulsory picture of the Big Ben or the Eiffel Tower. They seek out fresh experiences that make them stand out of the crowd in their social groups. Independent travellers from China look for more authentic experiences that increase their reputation and prestige. Learn more in our Global Ready China Seminars Sources: Article: Tourism Review Further Reading: Infographic: Chinese Outbound Traveler Demographics @ Tourism Review (2014) Infographic: What Chinese Hotel Guests Want @ Tourism Review (2014) Infographic: Chinese Tourists' Travel Behavior @ Tourism Review (2014)

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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