Under the umbrella of the Brand USA Pavilion, many US states’ Tourism Organizations as well as individual attractions, and associations made it to Shanghai for CITM (China Int’l Travel Mart) earlier in November. As one of the largest Travel & Tourism fairs in Asia, CITM is attracts several thousand visitors yearly during the three day show (two industry days, one public day). With the support of Brand USA, Global Ready China News could also visit CITM this year to learn who is doing what within the Chinese travel market.
The big headline during CITM was of course the announcement of the new visa policies between the US and China, which had just been announced a couple of days before CITM. Under the new regulations, which are already active, Chinese travel and business visas to the US are valid for 10 years, student visas for 5 years, and the same for US travelers going to China. Throughout the industry, this announcement was received with great excitement, accompanied with high expectations for yet another boom in the number of Chinese traveling to the US:
I think we will see the second Gold Rush to San Francisco. It is a great opportunity for both, the Chinese and us. Many Chinese come to San Francisco first to see the icons, but now with the new visas they can come again and again to see more of our attractions, our neighborhoods, and they can have better experiences and overall see more of California. (Antonette Eckert, Director International Tourism – Asia Pacific, San Francisco Travel)
The impact is going to be remarkable. I think it is really going to help our relationship with China as Chinese can travel to the US more easily and more often and we can also come to China more easily to promote and help travelers learn more about Alaska. It allows for a lot more of spontaneous travel and it will certainly encourage Chinese travelers to visit new destinations once they have seen the famous US Icons. (Marsha Barton, Tourism Sales Manager, Visit Anchorage Alaska)
With all the new Chinese travelers coming to the US now on 10-year visas, what is it that travel destinations as well as individual attractions need to do, to attract the Chinese tourists and to be prepared for their arrival? Watch our interviews with Sally Berry, Tourism Sales and Marketing Manager at the Corning Museum of Glass, and with Elizabeth Davis, Director of Sales at the Niagara Tourism & Convention Corporation and see what they are doing to succeed in the China travel market.
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Article & Image: Global Ready China News