Posted On 2014/12/18 By In China Inbound, News, Environment, Research With 1252 Views

Tourist Inflow closely affected by China’s Air Quality

Chinese researchers said on Sunday they have measured the effects of air quality on inbound tourists, calling for more attention to air pollution treatment.

The researchers looked at the proportion of days each year with air quality that meets the official standard. For each one-percent drop in good air days, the number of inbound tourists fell by about 443,550 people, according to the 2014 China Tourism Development Report released by the Wuhan Chapter of the China Tourism Academy.

Researcher Hu Jing, chief of the Wuhan Chapter, said that air quality had become a pivotal factor in people’s travel decisions.

According to the report, more than 80 percent of respondents said they would avoid tourism destinations prone to smog. Meanwhile, more than 70 percent of respondents said they would schedule their travel based on air quality index.

The report also indicated that air quality influences visitors’ traveling experiences, with more than ninety percent saying smog ruins the sights and their mood.

China began to include PM2.5, a key indicator of air pollution, and ozone in its new air quality standard in 2013.

Statistics from the Ministry of Environmental Protection showed that the proportion of days with up-to-standard air quality in 74 cities during the first half of the year was 60.3 percent, slightly up compared to 58.7 percent during the same period last year.

At the same time China’s heavy air pollution motivates Chinese to travel abroad for a little escape.


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Sources:

Article: Shanghai Daily / Image: VP Polywoda


Further Reading:

Chinese researchers said on Sunday they have measured the effects of air quality on inbound tourists, calling for more attention to air pollution treatment. The researchers looked at the proportion of days each year with air quality that meets the official standard. For each one-percent drop in good air days, the number of inbound tourists fell by about 443,550 people, according to the 2014 China Tourism Development Report released by the Wuhan Chapter of the China Tourism Academy. Researcher Hu Jing, chief of the Wuhan Chapter, said that air quality had become a pivotal factor in people's travel decisions. According to the report, more than 80 percent of respondents said they would avoid tourism destinations prone to smog. Meanwhile, more than 70 percent of respondents said they would schedule their travel based on air quality index. The report also indicated that air quality influences visitors' traveling experiences, with more than ninety percent saying smog ruins the sights and their mood. China began to include PM2.5, a key indicator of air pollution, and ozone in its new air quality standard in 2013. Statistics from the Ministry of Environmental Protection showed that the proportion of days with up-to-standard air quality in 74 cities during the first half of the year was 60.3 percent, slightly up compared to 58.7 percent during the same period last year. At the same time China's heavy air pollution motivates Chinese to travel abroad for a little escape. Learn more in our Global Ready China Seminars Sources: Article: Shanghai Daily / Image: VP Polywoda Further Reading: China’s Notorious Smog Turns Away Tourists in Droves @ ChinaTopix (2014-12-14) Number Of Chinese Tourists Travelling Abroad To Escape Air Pollution Rises @ Global Ready China News (2014-12-16)

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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