Posted On 2014/12/16 By In Airlines, News, Internet, Media, Social Media With 453 Views

Air China Receives Facebook Award

Jayne Leung, president for Facebook Greater China, met He Zhigang, general manager for Air China’s marketing department, at Air China headquarters on December 9, 2014. Leung highly praised Air China’s brand promotion and marketing innovation with overseas social media platform, and awarded us the “Best Use of Facebook For International Marketing of Greater China 2014.”

During the award ceremony, Leung first expressed her congratulations to Air China, and then presented General Manager He Zhigang with the award. To celebrate the coming Christmas and New Year holidays, they decorated a Christmas tree with post cards of our flagship 747-8, which were made by fans, and lighted the Christmas tree together.

Since June 2013, Air China has pioneered the use of Facebook in Greater China’s aviation industry, and opened a Facebook account in North America, Europe, Japan and other areas. Till now we have published more than two thousand posts, attracted 130 thousand followers, and reached 20 million people in total. What’s more, 200 thousand people have interacted with us. On Facebook Air China not only have we introduced product services, routes and special offers around the world, but we have also provide 24*7 hours of information inquiries, making it a new channel of communication for global passengers.

Air China will adhere to Facebook and other overseas social media platforms as important tools for the development of the global market. Officially certified by Facebook, this marks Air China as on par with other international mainstream airlines. As an aviation leader in China, we wish to continue leading the trend in global market development with an open attitude and a spirit of innovation.


Learn more in our Global Ready China Seminars


Sources:

Article: PR Newswire

Jayne Leung, president for Facebook Greater China, met He Zhigang, general manager for Air China's marketing department, at Air China headquarters on December 9, 2014. Leung highly praised Air China's brand promotion and marketing innovation with overseas social media platform, and awarded us the "Best Use of Facebook For International Marketing of Greater China 2014." During the award ceremony, Leung first expressed her congratulations to Air China, and then presented General Manager He Zhigang with the award. To celebrate the coming Christmas and New Year holidays, they decorated a Christmas tree with post cards of our flagship 747-8, which were made by fans, and lighted the Christmas tree together. Since June 2013, Air China has pioneered the use of Facebook in Greater China's aviation industry, and opened a Facebook account in North America, Europe, Japan and other areas. Till now we have published more than two thousand posts, attracted 130 thousand followers, and reached 20 million people in total. What's more, 200 thousand people have interacted with us. On Facebook Air China not only have we introduced product services, routes and special offers around the world, but we have also provide 24*7 hours of information inquiries, making it a new channel of communication for global passengers. Air China will adhere to Facebook and other overseas social media platforms as important tools for the development of the global market. Officially certified by Facebook, this marks Air China as on par with other international mainstream airlines. As an aviation leader in China, we wish to continue leading the trend in global market development with an open attitude and a spirit of innovation. Learn more in our Global Ready China Seminars Sources: Article: PR Newswire

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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