China has begun a promotional year to attract more visitors to the ancient Silk Road that linked China with countries across the Euro-Asian continent. The launch ceremony is held in Xi’an, in northwest China’s Shaanxi province, which was the starting point of the ancient Silk Road.
Over 2000 years ago, the industrious and brave people on the Eurasian continent opened several trade routes connecting major civilizations across Asia, Europe and Africa. Together, they were referred to as the “Silk Road”. Now, it’s viewed as a lucrative tourism market.
China National Tourism Administration is promoting travel to countries along this route, for their rich culture and tourist appeal.
“We will work with countries along the Silk Road, to develop new products and lines, and promote them together. Our co-operation will be deep and overall,” said Li Yaying, deputy director of Tourism Promotion & Int’l Liaison, CNTA.
The new Silk Roads, both land and sea, involves 65 countries. Future co-operation will aim to open more direct flights, and ease custom procedures to eliminate barriers to travel.
Chinese president Xi Jinping has proposed the “Belt and Road” initiatives to revive the ancient Silk Road and promote shared prosperity. The initiative prioritizes infrastructure and connectivity-an opportunity that tourism operators won’t miss.
“The terminal of Silk Road is in Rome and Prague is only two hour flight away from Rome. We’ll promote honeymoons and hot spring tours this year. We’ll have promotion packages, working with big travel agencies in China,” said Hu Lina, marketing director of Czech Tourism Beijing Office. Silk Road Tourism will be intensively promoted in the next three years, giving travelers more options to their itinerary.
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Article: Xinhua Net