Posted On 2015/02/06 By In China Domestic, News, China Outbound, Destinations, Policies With 500 Views

Taiwan’s new scheme to get visiting Chinese to spend more

Taiwan’s Tourism Bureau plans to allow an additional 5,000 mainland Chinese tourists monthly to visit the country. Yet it comes with a hefty price attached as the visitors must stay in at least a four-star hotel and spend at least NT$3,000 (US$96) each day on meals, reports our Chinese-language sister paper Want Daily.

The plan, which will be implemented by the end of April, aims to provide a better quality of tourism for Chinese visitors. This monthly quota does not conflict with the daily visitor quota from China which also stands at 5,000. Details still have to be fixed between the Ministry of Transportation and Communications, which supervises the Tourism Bureau, and the National Immigration Agency before the plan is launched.

Taiwan’s travel industry has urged the government to allow more Chinese tourists to visit the island because the current 5,000 person quota was not enough to satisfy their operations.

Visits by Chinese tourists have become the principal source of revenue for Taiwan’s tourism industry, and the current scheme aims to attract wealthier tourist groups from the mainland.

When the new plan is implemented, there will be an additional 160 to 170 Chinese tourists visiting Taiwan on daily basis. The TB described this plan as “high-end” tourism because Chinese tourists who visited Taiwan under previous plans were capable of spending over US$350 in average. The new plan therefore expects them to spend more.

Tourism industry operators were reportedly supportive of the scheme.

In related news, suggestion to allow more individual Chinese visitors to enter Taiwan is becoming increasingly popular. Taiwan currently permits 4,000 individual Chinese travelers to enter the country each day. There are talks, however, of allowing an extra 1,000 per day, bringing that total to 5,000. TB data showed that there were on average only 3,239 individual Chinese visitors to Taiwan each day in 2014, a figure lower than the current quota.


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Sources:

Article: WCT

Taiwan's Tourism Bureau plans to allow an additional 5,000 mainland Chinese tourists monthly to visit the country. Yet it comes with a hefty price attached as the visitors must stay in at least a four-star hotel and spend at least NT$3,000 (US$96) each day on meals, reports our Chinese-language sister paper Want Daily. The plan, which will be implemented by the end of April, aims to provide a better quality of tourism for Chinese visitors. This monthly quota does not conflict with the daily visitor quota from China which also stands at 5,000. Details still have to be fixed between the Ministry of Transportation and Communications, which supervises the Tourism Bureau, and the National Immigration Agency before the plan is launched. Taiwan's travel industry has urged the government to allow more Chinese tourists to visit the island because the current 5,000 person quota was not enough to satisfy their operations. Visits by Chinese tourists have become the principal source of revenue for Taiwan's tourism industry, and the current scheme aims to attract wealthier tourist groups from the mainland. When the new plan is implemented, there will be an additional 160 to 170 Chinese tourists visiting Taiwan on daily basis. The TB described this plan as "high-end" tourism because Chinese tourists who visited Taiwan under previous plans were capable of spending over US$350 in average. The new plan therefore expects them to spend more. Tourism industry operators were reportedly supportive of the scheme. In related news, suggestion to allow more individual Chinese visitors to enter Taiwan is becoming increasingly popular. Taiwan currently permits 4,000 individual Chinese travelers to enter the country each day. There are talks, however, of allowing an extra 1,000 per day, bringing that total to 5,000. TB data showed that there were on average only 3,239 individual Chinese visitors to Taiwan each day in 2014, a figure lower than the current quota. Learn more in our Global Ready China Seminars Sources: Article: WCT

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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