Posted On 2015/05/10 By In Behavior, Chinese Perspective, News, China Outbound, Face, Holidays With 496 Views

Six thousand Chinese workers break travel Record in France

More than six thousand employees of Chinese group Tiens, enjoying a holiday in France at the company’s expense, on Friday rounded off their trip by setting a new world record.

Employees of Chinese company Tiens attend a parade on May 8, 2015 in Nice organized by the company’s CEO Li Jinyuan
The members of one of the biggest Chinese groups ever to come to Europe arranged themselves on the Promenade des Anglais in the southern resort town of Nice to spell out the phrase “Tiens’ dream is Nice in the Cote d’Azur”.

Guinness World Records inspectors were on hand to watch the feat and duly declared that the visitors from China had created the longest human-made phrase visible from the sky.

The mass trip to France, and the stunt in Nice, were organised to mark 20 years of the Tiens business conglomerate which operates in a variety of sectors from biotech to tourism.

Group president Li Jinyuan booked 4,760 rooms in 79 four-and five-star hotels in Cannes and Monaco. The Chinese tourists also required 146 buses to drive them around.

The city of Nice was estimated to be some 20 million euros ($22.5 million) better off for the mass visit.

Earlier the group visited the tourist sites of the French capital Paris.


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Sources:

Article: Bangkok Post / Image: Ghetty via Sinosphere


Further Reading:

More than six thousand employees of Chinese group Tiens, enjoying a holiday in France at the company's expense, on Friday rounded off their trip by setting a new world record. Employees of Chinese company Tiens attend a parade on May 8, 2015 in Nice organized by the company's CEO Li Jinyuan The members of one of the biggest Chinese groups ever to come to Europe arranged themselves on the Promenade des Anglais in the southern resort town of Nice to spell out the phrase "Tiens' dream is Nice in the Cote d'Azur". Guinness World Records inspectors were on hand to watch the feat and duly declared that the visitors from China had created the longest human-made phrase visible from the sky. The mass trip to France, and the stunt in Nice, were organised to mark 20 years of the Tiens business conglomerate which operates in a variety of sectors from biotech to tourism. Group president Li Jinyuan booked 4,760 rooms in 79 four-and five-star hotels in Cannes and Monaco. The Chinese tourists also required 146 buses to drive them around. The city of Nice was estimated to be some 20 million euros ($22.5 million) better off for the mass visit. Earlier the group visited the tourist sites of the French capital Paris. Learn more in our Global Ready China Seminars Sources: Article: Bangkok Post / Image: Ghetty via Sinosphere Further Reading: Chinese firm sends 6,400 employees on French holiday @ BBC (2015-05)

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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