During the 2015 Governor’s Conference held in Eugene, Oregon, an announcement was was made that China has become Oregon’s #1 long haul market for visitors. Not surprising as Oregon is one of the first US states that has invested heavily in education to get its tourism industry ready for the influx of Chinese travelers, who are now coming to the US – repeatedly – equipped with 10 year travel and business visas.
“Oregon is a great place to do so many things that the Chinese travelers enjoy”, said David Lee, of Beijing attending this year’s Governor’s conference for Global Ready China News. Lee went onto say that, “Tax Free shopping was the best ever”, as he ended up with purchases of Oregon’s famous brands including Nike and Columbia Sportswear.
In Eugene, where the conference was held, Lee discovered a traditional Chinese restaurant – with cloth napkin service:
“Not only was I surprised how authentic it was but also the menu was in Chinese and I was able to speak Mandarin”, Lee continued, “the food was delicious and most of the patrons were from China, I felt so at home”, he uttered the famous words that every destination marketer wants to hear, “I’ll be back!”.
Travel Oregon also understands the importance of the internet for the Chinese market: Equipped with a Chinese language website as well as with Weibo and WeChat profiles, Oregon is ready to join the online travel buzz to educate Chinese netizens about the many things Oregon has to offer.
Already very perceptive in expanding its social media outreach, Travel Oregon proudly announced their “Air Quality Monitor”, a social media campaign which alerts followers in China of the air quality in various locations around Oregon. What has become an environmental issue in China is good for tourism in places like Oregon where clean air and a healthy lifestyle are promoted.
“It looks like Oregon’s China readiness programming is really working, people here are excited about learning and adopting new ways of doing business to help Chinese visitors feel at home”, commented Jason Pacheco, one of the trainers of the China Ready Seminar Series. “Oregon shows its commitment to training the tourism industry, by taking their #1 travel market seriously”.
Learn more in our Global Ready China Seminars
- Oregon Governor’s Conference on Tourism
- Travel Oregon’s Chinese Website and Global Website
- Travel Oregon’s Weibo Profile