Posted On 2015/09/29 By In Business, Consumer, China Inbound, News With 607 Views

Visit California launched its statewide Global Ready China Seminars Program

Visit California launched its statewide Global Ready China Seminars at Pier 39 in San Francisco on Sept. 23 with the help of BMG Marketing — the nation’s first China Ready training program for the U.S. tourism industry.

The program teaches U.S. DMOs and other industry segments how to better prepare for the huge growth in the complex, highly specialized inbound Chinese market.

Pictured left to right: Branden Zhou, senior manager of U.S. Development, Union Pay; Jason Pacheco, president of BMG Marketing, who created the program; Miriam Park, Chief Representative for the Americas, Union Pay; Caroline Beteta, president and CEO of Visit California; and Ryan Becker, vice president of communications, Visit California.

Learn more in our Global Ready China Seminars


Article & Image: Visit California

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David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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