Posted On 2016/02/13 By In China Inbound, News With 525 Views

China to see 137 million Overseas Tourists in 2016

This would be the second year of growth in inbound tourism after the country saw years of decline in foreign tourists since 2011.

During the annual work meeting held on Jan 29, China National Tourism Administration set its development goal of 2016. The international tourism revenue in 2016 is expected to reach $121 billion, an increase by 6.5 percent.

Earlier, China Tourism Academy, a think tank under China National Tourism Academy, also confirmed the trend. It predicted more than 138 million overseas tourist would visit China.

Li Shihong, deputy head of the administration, said second- and third-tier cities, as well as small towns including Wuzhen of Zhejiang province, Yueyang of Hunan province and Tongli of Jiangsu province will play a leading role in attracting overseas tourists.

“Second- and third-tier cities and small towns have unique culture symbols, beautiful landscape and have persevered history in their daily lives better (than modern cities). All those are attractive factors to frequent visitors to China,” said Li. “Besides, the high-speed railway network has connected small towns and also made them more accessible than before. It is a great timing for them to develop inbound tourism industry.”


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Sources:

Article: ECNS / Image: Mathias Apitz

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About

David

David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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