Posted On 2016/02/02 By In Business, China Domestic, China Inbound, News With 632 Views

China’s Tourism Industry targets big Investment in 2016

China has vowed to expand investments in its tourism industry this year. Li Jinzao, head of the National Tourism Administration, says investment will rise 20 percent from last year, to 1.2 trillion yuan or 180 billion U.S. dollars.

Li estimates that Chinese people are expected to make over 4 billion domestic trips this year with both inbound and outbound tourist trips estimated at 260 million in total.

Meanwhile, the country is also looking to attract more overseas visitors this year. Most inbound tourists to China come from neighboring countries such as South Korea and Japan, as well as other developed nations like the U.S. and Russia. They account for over 60 percent of all inbound tourists in the country.

The number of visitors from Vietnam and India has also been on the rise in recent years.

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Article: CRI / Image: Sharilyn Neidhardt

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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