Posted On 2016/02/03 By In News, Research, Internet, Mobile, Social Media With 855 Views

China’s Internet User Base nears 700 million

China’s internet users – already by far the world’s most numerous – rose to nearly 700 million last year, authorities said today, more than twice the population of the United States. Beijing imposes strict controls on online content, while e-commerce is a vital part of its efforts to transform the economy into one driven more by consumer demand.

The Asian giant’s internet population — defined as those who have gone online at least once in the past six months — stood at 688 million at the end of 2015, up 39.5 million year-on-year, according to the government’s China Internet Network Information Center (CNNIC).

The figure accounts for more than half the people in the world’s most populous country: More than 90% had gone online through their mobile phones, CNNIC reported, while two-thirds had used desktop computers and nearly 40% laptops.

Several Chinese tech firms, led by Jack Ma’s Alibaba, have become multi-billion-dollar giants in recent years as the country’s online population has boomed.

At the same time Beijing blocks websites it deems politically sensitive in a system dubbed the “Great Firewall of China,” and social media companies censor user-generated content.

Learn more in our Global Ready China Seminars


Article: ToI Tech / Image: Maxime Guilbot

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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