Posted On 2014/06/25 By In China Domestic, News, Destinations, Hotels With 492 Views

Starwood to strengthen its China Luxury presence in 2nd Tier Cities

Starwood Hotels & Resorts Worldwide Inc. said Thursday it plans to open four luxury hotels in China by the end of the year to cater to the growing number of wealthy Chinese travelers. The properties opening are The St. Regis Chengdu, The Azure Qiantang in Hangzhou, The Castle Hotel in Dalian and the W Beijing – Chang’an. The four hotels have a total of 1,129 high-end guestrooms.

“The rapid growth of Starwood’s luxury brands in China reflects a robust demand for high-end hospitality from an increasingly affluent market, where domestic travel continues to thrive,” said Paul James, who oversees Starwood’s luxury brands.

According to C&IT Magazine, The St. Regis Chengdu will open later this summer, while The Azure, Qiantang Hangzhou will open in Autumn. Also opening in the Fall is the Castle Hotel, while W Beijing will open at the end of the year. W Hotels is also slated to open 12 new properties in the Asia Pacific region by 2019 with more than half of those planned for China, including new flagships in Beijing and Shanghai as well as Suzhou, Changsha and Chengdu.

“We are delighted to partner with Huaqiang Group to launch the W brand in Shenyang,” Qian Jin, president, Greater China, Starwood Hotels & Resorts tells The Financial. “Since W Hotels made its debut in mainland China last year, the brand continues to redefine China’s luxury hotel experience.”

Shenyang is the economic, cultural, communication, trade and commercial hub for the Northeastern region of China.


Learn more in our Global Ready China Seminars


Sources:

Article: Bloomberg Businessweek & C&IT Magazine / Image: H Syndicate

Starwood Hotels & Resorts Worldwide Inc. said Thursday it plans to open four luxury hotels in China by the end of the year to cater to the growing number of wealthy Chinese travelers. The properties opening are The St. Regis Chengdu, The Azure Qiantang in Hangzhou, The Castle Hotel in Dalian and the W Beijing - Chang'an. The four hotels have a total of 1,129 high-end guestrooms. "The rapid growth of Starwood's luxury brands in China reflects a robust demand for high-end hospitality from an increasingly affluent market, where domestic travel continues to thrive," said Paul James, who oversees Starwood's luxury brands. According to C&IT Magazine, The St. Regis Chengdu will open later this summer, while The Azure, Qiantang Hangzhou will open in Autumn. Also opening in the Fall is the Castle Hotel, while W Beijing will open at the end of the year. W Hotels is also slated to open 12 new properties in the Asia Pacific region by 2019 with more than half of those planned for China, including new flagships in Beijing and Shanghai as well as Suzhou, Changsha and Chengdu. "We are delighted to partner with Huaqiang Group to launch the W brand in Shenyang," Qian Jin, president, Greater China, Starwood Hotels & Resorts tells The Financial. "Since W Hotels made its debut in mainland China last year, the brand continues to redefine China's luxury hotel experience." Shenyang is the economic, cultural, communication, trade and commercial hub for the Northeastern region of China. Learn more in our Global Ready China Seminars Sources: Article: Bloomberg Businessweek & C&IT Magazine / Image: H Syndicate

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About

Glenda

Glenda (a California native who began her hospitality and tourism career in Hawaii) has been in the travel and tourism industry for over 25 years and is currently a marketing consultant with the California Travel and Tourism Commission. Glenda’s experience in travel trade training and development was pivotal to the success of opening new tourism offices in Brazil, China, Mexico, Australia, and Korea. In her tenure at the CTTC, Glenda organized sales missions, travel trade and media events worldwide.

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