Posted On 2016/04/15 By In Branding, Consumer, Internet, Destinations, Mobile With 533 Views

Didi partners with Lyft to help Chinese hail rides in US

Chinese ride-hailing service Didi said on Tuesday that Chinese tourists will be able to use its mobile app to book rides provided by its partner Lyft when traveling in the United States starting Wednesday. The Beijing-based start-up has invested in other ride-hailing services abroad since last year, including Lyft in the United States, Grab in Southeast Asia and Ola in India, to compete with rival Uber outside China.

Didi’s Chinese mobile app will serve as a gateway for Chinese tourists to access Lyft’s services. Lyft operates in nearly 200 U.S. cities, including popular destinations such as New York, Washington D.C., Los Angeles and San Francisco. Didi said it will also provide translation services should customers have trouble communicating with drivers, and fares will be converted into Chinese currency and payable through Chinese mobile payment services offered by Alibaba and Tencent.

Foreigners in China are also expected to be able to access Didi’s services in China through Lyft during the second quarter of this year, Didi said.

Didi hopes to be able to offer similar mutually accessible services with Uber’s rivals in other markets around the world. China’s travel boom has fueled demand for tailored services for over 100 million Chinese travelers abroad, ranging from Chinese-speaking shop assistants and acceptance of Chinese credit cards to slippers in hotels.

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Article: China ORG / Image: SDOT Photos

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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