Posted On 2016/07/28 By In News, China Outbound, Destinations With 322 Views

Finnair signs partnership agreement to bring thousands of Chinese tourists to Finland

Finnair has announced that it has signed an agreement on a strategic partnership with Alitrip, a rapidly-growing online travel service in China, with the objective of bringing roughly 3,000 Chinese tourists to Finland during the winter months.

The two companies have designed a seven-day itinerary that includes a one-night stay in Helsinki, a two-night stay in Rovaniemi and a two-night stay in Ivalo.

Finnair has thereby become the first strategic airline partner of this magnitude for Alitrip in Europe. Alitrip, a subsidiary of the Alibaba Group, will also set up a service centre in Rovaniemi for tourists visiting the northern city, according to a press release from Finnair.

Juha Järvinen, the chief commercial officer at the state-owned carrier, is confident that partnership agreement will serve as a gateway to the markets in China. “Finland and Lapland have many great things to offer and this new co-operation between Finnair and Alitrip will be a great opportunity for Finland to showcase itself to the Chinese public,” he says in the press release.

“Our aim is to grow this long-term co-operation between both companies every year,” he adds.

Alitrip is listed on the New York Stock Exchange as a subsidiary of the Alibaba Group, one of the largest e-commerce corporations in the world.


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Sources:

Article: Helsinki Times / Image: Daniël de Vries

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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