Ever wondered how millennials in China act online in comparison to their U.S. counterparts? How they best like to shop and share, consume and invest?
According to the National Bureau of Statistics of China, China’s population is made up of 211 million millennials, which is a whopping five times the number in the US. They’re called “post-90s” in Chinese, referring to those born after 1990.
Hylink Digital sorted through a compendium of statistics and research, proving that Chinese millennials’ online behaviors and habits are undoubtedly impacting China economy in a big way. Let’s take a closer look at how this savvy, digital-lensed group lives by tuning into how they spend their time online.