Posted On 2016/06/14 By In Business, News, China Outbound, Research With 405 Views

Courting the Chinese Tourist

According to The World Tourism Organisation, China’s total outbound travelers rose 10% year-on-year to 128 million, while spending rose 25% y-o-y to US$292 billion. For the first three months of 2016, Chinese arrivals rose by 29% in Thailand, 47% in Singapore and 35% in Malaysia, indicating firm growth momentum.

The Association of Southeast Asian Nations (ASEAN) is employing multi-pronged efforts to lure Chinese tourists. Thailand continues to be a role model for efforts in attracting tourists to its shores. This includes a) building quality attractions and promoting culture, b) relaxing visa requirements, and c) improving connectivity and infrastructure, i.e. its open-sky approach and improved airport capacity. Singapore, meanwhile, has a strong track record of coming up with new attractions, e.g. Integrated Resorts, Jewel Changi Airport, Mandai nature hub, etc. Most of the other ASEAN countries have adopted a number of such measures to attract more tourists.

ASEAN’s growing Chinese tourist numbers is a long-term secular trend. We believe that Chinese tourists travelling to ASEAN will continue to grow firmly in the medium to long term, driven by: 1) the growing middle class in China and the propensity to travel for leisure, 2) ASEAN’s attractiveness as a leisure destination and continued efforts by ASEAN governments to attract the Chinese tourist to their shores, and 3) the proliferation of Low Cost Carriers (LCCs) and spending on infrastructure to help drive and support such growth.

For more Details, read the full report.

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Article: DBS / Image: V.T. Polywoda

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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