Baidu Map already has entered 18 countries and regions in Asia Pacific, including Japan, South Korea, Thailand, Hong Kong, Macau, and Taiwan. And Baidu Map has realized global distribution in 50 countries and regions.
The 32 countries are France, Germany, Spain, Italy, United Kingdom, Turkey, Poland, Finland, Greece, Sweden, Portugal, Czech Republic, Netherlands, Norway, Austria, Hungary, Switzerland, Romania, Belgium, Denmark, Bulgaria, Slovakia, Ireland, Estonia, Latvia, Iceland, Luxembourg, Monaco, Vatican, Albania, Ukraine, and Croatia.
With the deployment, Baidu Map will meet Chinese users’ demands when traveling around Europe, though those Chinese users may find Google Maps is a much better alternative with deeper resolution, more refined features, and without much of the censorship Baidu deploys upon itself.
With the growth of Chinese outbound travel, Baidu Map aims to provide overseas map services to Chinese users. For the first stage of its international strategy, Baidu Map will target the outbound tourism market and provide map services to the over 100 million Chinese outbound travelers.
Li Dongmin, general manager of Baidu Map’s business unit, said that at present, Baidu Map has over 500 million users, leading the industry with over 70% market share in China. Baidu Map plans to cover over 150 countries and regions by the end of 2016.