Posted On 2016/09/07 By In Business, News, Cruise, Destinations, Luxury With 439 Views

Guangzhou to launch Asia’s first Luxury Cruise Line

Dream Cruises, the first-ever Asian luxury cruise line operated by Genting Hong Kong, a global leisure, entertainment and hospitality corporation, will launch its maiden cruise in November, according to a company source.

The cruise’s inaugural ship, Genting Dream, which is currently undergoing its fit-out atshipbuilder Meyer Werft in Papenhurg, Germany, will debut from its homeport of Nansha inGuangzhou, the capital of Guangdong province, the company says.

“Everyone at Dream Cruises is delighted to be back at Genting Dream’s homeport and we arethrilled with the opportunity to introduce the wonders offered by our ship to our valued guestsfrom South China,” said Yvette Yuan, Vice President of Sales, Dream Cruises.

The brand new cruise line is designed to cater to the large and rapidly growing high-endleisure cruise market in China and Asia, according to Yuan. The new ship will bring various entertainment experiences to Chinese travelers, according to Yuan.

‘Dream Butlers’ were on hand to demonstrate to consumers the highly personalized European-style butler service that will be available as part of the luxurious Dream Mansion, a unique ‘ship-within-a-ship’ accommodation and lifestyle experience, on board Genting Dream.

Guests on board Genting Dream will be entertained and enthralled by a theatrical representation of the global TV phenomenon ‘China’s Got Talent’ as they cruise the seas. A talent show titled ‘China’s Got Talent’ – The Dream Experience will also be the first of its kind at sea.

An artwork titled “Voyage of a Lover’s Dream” on the ship, conceived by Chinese artist JackyTsai, envisages an emotive love story between a mermaid and an astronaut. London-basedTsai, best known for his creative work with iconic fashion designer Alexander McQueen.

“The art piece combines the essence of Chinese culture and the popular elements of western art in his unique hull art piece,” said Yuan.

The company recently launched a series of mega road shows in major cities in the Pearl River Delta, where a rising number of local residents have developed interests on high-end cruise journey.


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Sources:

Article: China Daily / Image: Cathierice Travel

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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