Posted On 2016/09/09 By In News, Research, Internet, Social Media, Luxury, Shopping With 398 Views

Gucci Named Top Brand in Study of Social Media Influencers

After crunching the data of social media mentions, likes, reads and other engagement measures of luxury, fashion and beauty brands by “key opinion leaders” in China, R3 Worldwide and Bomoda ranked Gucci as the top brand.

The 400 KOLs researched in the report included fashion influencers and celebrity bloggers on WeChat and Weibo. Global analytics firm Bomoda said the researchers selected the 25 luxury brands to be studied. The company described it as a “representative pool of those we have observed making the most significant efforts in China in the past two quarters.” The criteria included luxury brands that were actively working with KOLs.

Behind Gucci was Dior at number two and Louis Vuitton at number three. Givenchy was ranked fourth and Chanel took the number-five spot.

The report, “China Luxury, Beauty and Fashion Insights — Q3 2016,” “looked at mentions, reports, likes, reads, sentiment, purchase intent and total engagement — to form an overall picture of the strongest brands and the strongest opinion leaders,” the authors of the report noted.

Some of the notable KOLs studied for the report included TV celebrities Huo Jian Hua and Lin Xin Ru, which the researchers described as a “super couple” who were married earlier this summer at the Bulgari Resort


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Article: Forex TV / Image: Blake Thornberry

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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