Posted On 2016/07/14 By In Income, News, Mobile, Middle Class With 363 Views

iPhone’s market share in China drops to Fifth

The performance of Apple’s iPhone in China has worsened to 11 percent market share in May 2016 with its ranking dropping from third to fifth in the first quarter, according to a report from, citing a latest research from analyst firm Counterpoint Technology Market Research.

TechWeb said that Apple Inc’s revenue in Greater China region fell 26 percent last quarter (asof March 26), in which the company suffered its first-ever quarterly corporate revenue declinesince 2003.

The second quarter witnessed Apple’s revenue decline 13 percent year-on-year and plunge to$50.6 billion. Its net profit decreased by 23 percent year-on-year to $10.5 billion. Hong Shibin of Internet Society of China is an Internet marketing expert. Hong says Apple’sbiggest weakness is its product.

“Compared with the classic iPhone 4S and 5S, the iPhone 6S and iPhone SE lack innovationhighlights,” said Hong.

By comparison, Huawei Technologies Co Ltd’s market share continues to grow, ranking first inChina’s smartphone market.

In addition, Chinese domestic smartphone manufacturers Huawei, Xiaomi Corp, Guangdong OPPO Mobile Telecommunications Co Ltd and Vivo Electronics Corp together captured 53 percent share of the overall Chinese smartphone market.

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Article: China Daily / Image: Ed Yourdon

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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