Posted On 2016/10/24 By In News, China Outbound, Research With 656 Views

Chinese Outbound Tourists: younger and more lavish

China’s outbound tourists are younger, willing to spend more, and expecting relaxed visa policies, said a report by the World Tourism Cities Federation. More than 70 percent of China’s outbound tourists were born after the 1970s and 1980s, with a compound annual growth of 20 percent for tourists in the past five years.

The report said Chinese nationals visiting other countries in 2015 surpassed 120 million, up 10 percent from the previous year. Chinese tourists spent a record $215 billion overseas, registering an increase of 30 percent from 2014.

The report also said tourists abroad mainly shopped in duty-free shops, large department stores and shopping centers. Souvenirs and cosmetics ranked top of the shopping list, followed by daily necessities, luxury, apparel and footwear.

Among the tourists, 60 percent devoted about one day for shopping in a single trip, spending 10,344 yuan ($1,550) on average. The main attractions for Chinese tourists were natural landscapes and historical sites, the reputation of a destination, and social customs.

Japan, South Korea, Thailand, Singapore, Britain, France, Germany, Italy, the United States and Australia are the top destinations for outbound Chinese tourists. It also found that 70 percent of tourists wish to simplify the visa process, wanting less materials to be submitted and faster processing.

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Article: Global Times / Image: Kevin Schoenmakers

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David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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