Posted On 2016/11/13 By In News, Fashion, Holidays, Shopping With 453 Views

US Singles’ Day Becoming the “Cyber Monday” for Luxury Brands

On Singles’ Day, November 11, 2016, all 6 of America’s largest luxury department stores including Neiman Marcus and brands such as Lancome, GLAMGLOW, Gilt, Rue La La and 200 others are launching their holiday spending offers with a specific luxury-loving demographic: Chinese Americans on Since Alibaba declared 11/11 an online buying day and introduced it to U.S. luxury retailers in 2013, this online shopping holiday has crushed Cyber Monday’s sales of $3.07B by 350% to a whopping $14.3B. The year over year growth of Singles’ Day throughout the world is providing U.S. retailers with a reason to get a running start on the holiday season and adding a sales opportunity for Q4.  Last year, many of Dealmoon’s luxury retailers earned over $1M in 48 hours alone by making offers to the 6M Chinese Americans who wait for great deals on Singles’ Day.

Singles Day 2016 Star Offers

The exclusive offers from American merchants can be seen on at midnight on November 10, 2016. Millions of high end products will be offered from 25%-80% off, and many retailers are offering 50% off site wide.

“Singles’ Day is the perfect way for Rue La La to kick off the holiday season with Chinese-American customers,” said Feng Chang, Director, Digital Marketing, Rue La La. “Dealmoon’s shoppers continue to be very engaged, and we’re thrilled to offer them phenomenal deals on the best selection of top brands and luxury for this special day.”

“This is the 4th year we have hosted a Singles’ Day online sales event for American retailers and we are seeing the best offers ever,” said Jennifer Wang, CMO & Co-Founder of “I can say, with full confidence, that if there is one day for someone to find incredible deals on their favorite luxury skincare brands from Lancome Genefique to La Prairie Caviar Eye Cream, or fashion products like Ferragamo shoes to Fendi handbags, this is the day.” is the #1 shopping recommendation site for 6M Chinese Americans; a powerful distribution point that luxury brands are discovering and through whom have sold more than $1B of product since Dealmoon’s inception in 2009.  Those of Chinese descent purchase over 46% of the world’s luxury products.

Wang was a keynote speaker at Luxury Interactive in New York City earlier this month where she presented to brands like Ferrari, Cadillac, Louis Vuitton, and Fabergé on the power of the Chinese American market. “Those of Chinese descent are savvy shoppers who look to buy only the best brands, yet always seek them at the best price.” She called this shopper the “new middle class,” whose choices are the #1 influence for the 300M Chinese millennial consumers in mainland China.

In 2014, Singles’ Day sales surpassed Cyber Monday’s by four times ($14 billion vs. $3.07 billion) to become the biggest online shopping day. Black Friday still tops both at sales with $50.9 billion (2014), however, the numbers of people [1] shopping in brick-and-mortar stores has reduced by half, from 45 million in 2013 to 26.5 million in 2014.

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Article: PR Newswire / Image: zDnet

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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