Posted On 2016/11/23 By In Economics, News, China Outbound With 494 Views

Outbound Tourism still thriving despite Yuan’s Drop

A cheaper yuan tends to make overseas trips more expensive for Chinese travellers. But judging by the numbers — the depreciation is not holding back China’s outbound tourists. The impact from the weak yuan on Chinese tourists going abroad is being offset by the holiday joy.


A tourism website founder said, “The yuan’s drop has had a limited impact. Chinese tourists want something more, something spiritual, when it comes to travel. They want to go out and have a look at other countries, and a cheaper yuan won’t stop them.”

Most travel agencies have revised up their outbound travel packages, but only marginally. The yuan buys less overseas these days but there are things money can’t buy.

Liu Simin, from society for studies of the future, said, “Chinese tourists want to go overseas, and they can bear the slight increase in budget. That sentiment kills the negative impact of a weakening yuan.”

Chinese tourism officials expect 133 million Chinese travellers to go overseas this year. That’s up 11.9 percent from in 2015 and would bring an estimated $104.5 billion to the global tourism industry.

Learn more in our Global Ready China Seminars


Article: CCTV / Image: Sharon Drummond

Tags : , , ,



Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Leave a Reply

Your email address will not be published. Required fields are marked *