Posted On 2017/04/10 By In News, Food, Social Media, Language With 640 Views

Chinese Language added to Thai Street Food APP

After recent favourable publicity about Thai street food, the Foreign Affairs Ministry in collaboration with the Thailand Foundation will on Thursday launch a new version of a mobile application for street food, assembling information on the country’s top roadside eateries.  A Chinese language feature will be added to the new version to promote Thai food among Chinese tourists.

Street Food Phuket, Street Food Chiang Mai-Chiang Rai and Street Food Bangkok will be launched simultaneously to promote Thai cuisine to foreign visitors as well as to enhance Thailand’s tourism image, according to the Thai National News Bureau. In the new version, the application will present information on the locations of street food vendors in Thai, English and Chinese. It will be available for free download on both Android and iOS operation systems.

The Street Food Bangkok app was launched in 2015, followed by Street Food Chiang Mai and Street Food Chiang Rai last year. A Street Food Phuket app is planned. The launch follows CNN’s ranking of Thailand as one of the world’s “Street Food Paradises” for a second consecutive year and the World Street Food Congress’s choice of Bangkok’s fried oyster pancakes as one of the top three street dishes surveyed.

Prime Minister Prayut Chan-o-cha responded to the publicity by telling street food vendors to make sure their food was hygienic and of the highest quality. He also told them to cooperate with authorities working to regulate tourist sites for the better image of the nation. However, social media users have criticised the government policy street vendor banning stalls on footpaths.

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Article: The Nation / Image: Dennis Wong

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David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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