Posted On 2017/06/17 By In News, China Outbound, Destinations With 555 Views

Mediterranean to strengthen its Appeal for Chinese Tourists: Maltese Minister

Maltese Tourism Minister Edward Zammit Lewis said on Wednesday that the Mediterranean needs to strengthen its appeal for Chinese tourists.

He was speaking at a master class entitled “Attracting Chinese Tourism in the Mediterranean”, organized by the United Nations World Tourism Organization.

He added that it was significant this was taking place within the context of the EU-China Tourism year for 2018.

During this event the participants discussed the potential offered by the rapidly developing Chinese outbound tourism market, and what the Mediterranean countries need to do to strengthen their potential in the Chinese market.

Zammit Lewis added that there is a need to formulate realistic and workable ways of developing and projecting a Mediterranean brand in China.

“We need to be on the right ‘Chinese tourist track’, with the necessary infrastructure in place, have businesses and staff geared up to deal with Chinese visitors, and have the product that this market wants,” he said. “Aspects such as relevant product development, language training, and a stronger understanding of specific needs are considered imperative for attracting tourists from China,” added the minister.

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Article: China Daily / Image: Robbie Veldwijk

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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