Sanya, commonly known as ‘China’s Florida’, has attracted close to 280,000 inbound tourists from January to May, increasing over 70 percent compared to the same period last year. Most of the international tourists to the southernmost city on Hainan Island came from Russia, Taiwan and Hong Kong, China News Service reported.
Sanya Tourism Development Commission said the substantial growth was thanks to efforts made on ecological restoration, improving the service by local tourism operators as well as targeted promotion of the city’s tourism products.
Sanya has seen a steady rebound of international tourists in recent years, especially in 2017 when the monthly growth rate has hit as high as from 47 percent to over 96 percent. However, the share of international tourists of the total remains relatively small; only in 2011 has the share surpassed 5 percent during the past seven years, said the Commission.
Compared to other tropical tourism destinations, such as Phuket, Maldives and Guam, Sanya has a price edge but still lags behind in the internationalisation level, whether in providing services or the facilities themselves.