Posted On 2017/12/23 By In News, China Outbound, Destinations With 380 Views

Hungary a New Travel Hotspot for Chinese Tourists

China’s travel market is growing and Chinese travellers are on the lookout for new destinations, and they have discovered Hungary – their newest holiday playground. According to China’s travel giant Ctrip, its November statistics showed Hungary enjoyed a 40% hike in growth year-on-year from visits made by Chinese tourists. They spent an average of more than RMB9,000 (US$1,360) per person in-country.

Ctrip’s 2017 October Golden Week Travel Report noted a 95% increase in visits to Hungary year-on-year. Moreover, searches on Ctrip for flights to Hungary rose by 70% during the past 11 months. Late last month Ctrip and the Hungarian Tourism Agency signed a strategic cooperation agreement to promote tourism and trade between China and Hungary.

The signing of the agreement was also in conjunction with the visit of Chinese Premier Li Keqiang to Hungary to attend the 6th China-CEEC (Central and Eastern Europe Countries) Summit and to celebrate the 5th Anniversary of the 16+1 cooperation. Hungary was the first European country to sign a MOU relating to China’s “One Belt, One Road” Initiative.

Ctrip said interest in Hungary as a travel destination received a boost after the August airing of the Chinese TV series “Love Actually.” Jointly sponsored with the Hungarian Tourism Agency, the series was filmed on location in Budapest.

“Chinese travellers are increasingly discovering Hungary as a top-tier vacation destination. We look forward to working closely with the Hungarian Tourism Agency to continue to promote Hungary through Ctrip’s leading online travel platform,” said Victor Tseng, Ctrip’s corporate affairs vice president.

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Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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