Posted On 2014/07/19 By In News, Internet, Social Media With 6892 Views

Baidu launching Search Engine for Brazil

China’s Baidu is stepping into another major market with a search engine geared for Brazil, and is preparing to set up a research and development center in the country. The search engine formally launched on Friday. With a Portuguese language interface, it offers Web, image and video search, along with a link to Baidu’s “Postbar” product, an online forum. The Brazil site marks Baidu’s first international move in search since its Japan search engine launched in 2007.

The company has long led in its home market as China’s largest search provider, with a 60 percent share, according to Internet analytics site CNZZ.com. But Baidu has yet to achieve that kind of success in Japan, where Yahoo and Google reign. With the Brazil site, Baidu is trying yet again, in a country with a population of 200 million. That market, however, is dominated by Google with a 98 percent share in Brazil last year, according to Internet marketing firm Return On Now. The Chinese company is signaling it wants to tap talent in Brazil. Baidu is establishing a research center in the country, and is in discussions to partner with several local universities, said company spokesman Kaiser Kuo via email.

Baidu has ambitions to eventually become a household name internationally, at a time when other Chinese Internet firms are also eyeing opportunities in foreign markets. Rival Tencent, a social networking and gaming company, has been promoting its messaging app, WeChat, in a emerging markets with some success. But so far, China’s top Internet companies are still largely focused on the home market. In addition to Brazil, Baidu will probably launch search offerings in Thailand and Egypt in the next month, Kuo said. The two sites are already available online in beta versions at www.baidu.com.eg and www.baidu.co.th.


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Sources:

Article: PC World / Image: Julien GONG Min

China’s Baidu is stepping into another major market with a search engine geared for Brazil, and is preparing to set up a research and development center in the country. The search engine formally launched on Friday. With a Portuguese language interface, it offers Web, image and video search, along with a link to Baidu’s “Postbar” product, an online forum. The Brazil site marks Baidu’s first international move in search since its Japan search engine launched in 2007. The company has long led in its home market as China’s largest search provider, with a 60 percent share, according to Internet analytics site CNZZ.com. But Baidu has yet to achieve that kind of success in Japan, where Yahoo and Google reign. With the Brazil site, Baidu is trying yet again, in a country with a population of 200 million. That market, however, is dominated by Google with a 98 percent share in Brazil last year, according to Internet marketing firm Return On Now. The Chinese company is signaling it wants to tap talent in Brazil. Baidu is establishing a research center in the country, and is in discussions to partner with several local universities, said company spokesman Kaiser Kuo via email. Baidu has ambitions to eventually become a household name internationally, at a time when other Chinese Internet firms are also eyeing opportunities in foreign markets. Rival Tencent, a social networking and gaming company, has been promoting its messaging app, WeChat, in a emerging markets with some success. But so far, China’s top Internet companies are still largely focused on the home market. In addition to Brazil, Baidu will probably launch search offerings in Thailand and Egypt in the next month, Kuo said. The two sites are already available online in beta versions at www.baidu.com.eg and www.baidu.co.th. Learn more in our Global Ready China Seminars Sources: Article: PC World / Image: Julien GONG Min

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About

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

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