A new initiative under the umbrella of the “I Love NY” tourism program aims to boost Chinese visits to New York State by priming the pump in both nations, including upstate. State officials point to a Brand USA Custom Study that identified the state as one of the top destinations for Chinese travelers to visit; more than half of those who do visit the state plan 7- to 13-night stays.
New York has already set up a Chinese tourism office with representatives based in the major urban areas of Beijing, Shanghai, Guangzhou and Chengdu to talk up our attractions. Next week, it will hold three “Becoming China Ready” workshops designed to help upstate officials and businesses tap into a Chinese tourism market that’s estimated at $102 billion in global spending.
The first session will be held Monday. Topics include “understanding the Chinese visitor and how to work with Chinese tour operators,” according to a release.