Posted On 2014/07/23 By In News, China Outbound, Destinations With 640 Views

Far Eastern Tourists flocking to the US Northeast

It is the height of the summer vacation season, and the state that bills itself as “vacationland” is reeling-in tourists this year. From the other side of the world. In Bar Harbor, Maine, customers on Captain John Nicolai’s lobster-fishing tours are all but eating out of his hand. Nicolai’s clientele has been undergoing a sea-change.

“I used to get hardly any [Chinese tourists] and now I can say I get about 15 and 20 percent.”

On average, that’s 150 Chinese tourists a week. One big reason: Last month, the first direct flight from Beijing to Boston. Most Boston-visitors will take side-trips. And Maine is just up the coast. Over the next five years, the number of Chinese visitors to the U.S. is expected to more than double, from 1.8 million to 4.3 million. The average Chinese tourist in the U.S. spends over $7,000 a trip – more than any other nationality.

So Nicolai is not alone in rolling out the red carpet. Restaurants have menus in Chinese. Local businesses have even formed a marketing group to try to attract more Asian tourists. Nicolai’s guests appreciate that he is taking the trouble to learn their language.

“I love to take them out because they’re so interested in what we do here. And I think they bring the message back home,” says Nicolai.

Back home to China, where word is spreading about the big welcome awaiting them almost 7,000 miles away.


Learn more in our Global Ready China Seminars


Sources:

Article: CBS News / Image: Corey Templeton

It is the height of the summer vacation season, and the state that bills itself as "vacationland" is reeling-in tourists this year. From the other side of the world. In Bar Harbor, Maine, customers on Captain John Nicolai's lobster-fishing tours are all but eating out of his hand. Nicolai's clientele has been undergoing a sea-change. "I used to get hardly any [Chinese tourists] and now I can say I get about 15 and 20 percent." On average, that's 150 Chinese tourists a week. One big reason: Last month, the first direct flight from Beijing to Boston. Most Boston-visitors will take side-trips. And Maine is just up the coast. Over the next five years, the number of Chinese visitors to the U.S. is expected to more than double, from 1.8 million to 4.3 million. The average Chinese tourist in the U.S. spends over $7,000 a trip - more than any other nationality. So Nicolai is not alone in rolling out the red carpet. Restaurants have menus in Chinese. Local businesses have even formed a marketing group to try to attract more Asian tourists. Nicolai's guests appreciate that he is taking the trouble to learn their language. "I love to take them out because they're so interested in what we do here. And I think they bring the message back home," says Nicolai. Back home to China, where word is spreading about the big welcome awaiting them almost 7,000 miles away. Learn more in our Global Ready China Seminars Sources: Article: CBS News / Image: Corey Templeton

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About

David

David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int"l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG's China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

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