Growth in online shopping in counties and villages in China has outpaced that of cities, becoming a new engine that is further driving China’s domestic consumption, according to research from Alibaba Group:
The overall online shopping market in China reported a yearly growth of 50% in 2013. The growth rate of online transactions in counties and villages in the same year was 13.6 percentage higher than that of cities’.
According to statistics from Taobao and Tmall, residents in counties and villages in China received a total of 1.8 billion packages in 2013 from the purchases they ordered online and sold 1.4 billion packages online in the same year.
Wall-Advertisements (for web services) as frequently seen in rural China
Counties and villages in East China still enjoy an edge in e-commerce, thanks to the advanced manufacturing bases in coastal China. However, the online transactions generated by counties and villages in North China, Central China and South China, have shown stronger growth momentum, accounting for 30% of the overall online transactions made by counties and villages in China.