All posts by David

David

David Lee, educated in Denmark, China and the UK, gained extensive work experience with NGOs (Int”l Red Cross and UNESCO) as well as in the fields of training and education. He is part of BMG’s China office and supports services like translation, localization, market research and analysis as well as social media planning and management. David also has in-depth insight into the Chinese travel, shopping and luxury market, paired with creativity, business acumen and a passion for Social Media.

The biggest shopping day of the year is off to a fast start.Read More
Visitors were attracted by a cheap pound, which has persisted following last year's EU referendum.Read More
China's luxury market is the fastest growing in the world, set to rise an astounding 15 percent annually thanks to renewed confidence, middle class acceleration, and consumer sophistication.Read More
The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
The UNWTO General Assembly Daily spoke with the Chairman of the Chinese National Tourism Administration, Li Jinzao, shared here.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
Fast sales and a better leverage of social media could be the winning formula for retailers to catch China’s younger generation of consumers, the buying powerhouse of tomorrow.Read More
The other day, UnionPay International announced in Shanghai the launch of its Summer Marketing Campaign. Read More
“Little Fresh Meat” (小鲜肉) a group of young stars known at present more for their looks than acting talent, have huge and enthusiastic fan bases, meaning filmmakers must at least consider them for films seeking commercial success.Read More
Twenty-four-year-old Mr Bags, real name Tao Liang, boasts 3 million followers on Sina Weibo, China’s Twitter equivalent.Read More