All posts by Jason

Jason

Jason Pacheco (President of BMG - BRIC Marketing Group) is a veteran of the travel and tourism industry with over 25 years of experience. He held assignments in sales and marketing for various hotel companies and destination marketing organizations. Jason specializes in building relationships with key professionals in growth markets like Brazil, China and India, and has had great success in integrating B2B marketing and travel trade strategies as well as consumer cooperatives and digital strategies.

Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
The unruly Chinese tourists seen in viral videos are only a small portion of the country's 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese tourists.Read More
Travel & Tourism is behind the response curve, with some subsectors, like aviation needing major shifts to bring their carbon footprint into line.Read More
Favourable visa policies, online booking services, and mobile payment have enabled Chinese travellers such as Ms Liang to explore other cultures freely and easily.Read More
In total, Brand USA spent $16.5 million on marketing in China, which in turn generated over 1.1 million incremental visits and around $767 million in incremental visitor spending.Read More
Domestic tourism in China is booming as a result of the growing middle class, as well as the government support and substantial investments in both tourist infrastructure and transportation links in the country.Read More
Alaska has traded heavily with China and sold lots of commodities to Chinese consumers, such as timber, lead and gold mineral ores, as well as petroleum.Read More
Chinese travelers are going abroad in record numbers—130 million international trips according to Ctrip and the Chinese Tourism Academy, resulting in an unprecedented impact on the environment. Read More
There will be three flights between the two cities every week, respectively on Tuesdays, Thursdays and Saturdays, served by a Boeing 787 Dreamliner.Read More
Besides drinking Bordeaux wine and playing golf, hunting has been taken up by some high-net-worth individuals as a way to show off their wealth and power. Read More