All posts by Jason

Jason

Jason Pacheco (President of BMG - BRIC Marketing Group) is a veteran of the travel and tourism industry with over 25 years of experience. He held assignments in sales and marketing for various hotel companies and destination marketing organizations. Jason specializes in building relationships with key professionals in growth markets like Brazil, China and India, and has had great success in integrating B2B marketing and travel trade strategies as well as consumer cooperatives and digital strategies.

As Chinese tourists flock to our shores, the New Zealand wine industry could help enhance their visits by catering more specifically to their needs and tastes, Lincoln University research suggests.Read More
International travel to the U.S. will set a record this year even with the strong dollar, according to the executive tasked will promoting America as a must-see destination.Read More
Overseas online shopping by Chinese consumers (said to have generated more than 100 billion yuan ($16 billion) in sales in 2014) has been booming in a regulatory gray zone. Those days may be soon over...Read More
The presence of a China-themed float in the Macy's Thanksgiving Day Parade for the first time was perhaps symbolic of the rising importance of Chinese customers to one of the world's largest department stores.Read More
When Chinese tourists travel to Europe, many head for the continent's luxury boutiques in order to snap up high-end fashion items. Read More
While Americans celebrate their country's 238th birthday with fireworks, cookouts and parades, many Chinese visitors will be at the nation's retail outlets for Fourth of July sales.Read More