All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
Over the past few years, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular among consumers. Read More
Africa is fast becoming one of China's hottest tourist destinations, as the scorching summer heat burns up cities across the country.Read More
The unruly Chinese tourists seen in viral videos are only a small portion of the country's 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese tourists.Read More
The world's top 10 fastest growing tourism cities are all in Asia, according to new data from the World Travel and Tourism Council.Read More
It is probably more useful to understand the ways in which Chinese consumers might differ from, say, U.S. consumers. ...Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
Beijing must turn words into action so all can benefit, business lobby group says.Read More
A growing part of that spend is now happening in Africa, encouraged by relaxed visa rules, increased interested in the continent’s cultural and historical sites, and initiatives that seek to appeal to Chinese tourists.Read More
Chinese firms and their partners will invest an estimated US$350 billion in the next five years in new projects in countries along the New Silk Road trade routes from Asia to Europe and Africa, according to a new report.Read More