All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Tencent’s WeChat Pay said it will not seek to offer more local payment wallets to overseas customers over the next three years and will remain focused on serving outbound Chinese tourists better in popular overseas destinations.Read More
China’s mobile-savvy generation, in particular, has a penchant for checking out local restaurants and making restaurant reservations on apps ahead of their visits. Read More
Capturing the attention and interest of these active - and primarily affluent - travelers requires a different strategy than what is traditionally used in the West.Read More
Over the past few years, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular among consumers. Read More
Oftentimes, the inspiration for new places to go is found on social media, but also through more traditional media, like film and TV. Read More
Africa is fast becoming one of China's hottest tourist destinations, as the scorching summer heat burns up cities across the country.Read More
Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More

Posted On July 28, 2018By StefanIn Youth, News, Family

Young parents stoke boom in family travel

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services. Read More
It is probably more useful to understand the ways in which Chinese consumers might differ from, say, U.S. consumers. ...Read More
People like Celia Yu belong to a cohort of millennial parents in China whose purchase power is huge but whose needs are probably still underserved by the market...Read More