All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More
In terms of Chinese travelling to Antarctica, the number is forecast to increase 200 percent year-on-year...Read More
Chinese startup Mafengwo has become one of China’s largest tourism communities. The online platform covers over 600,000 travel destinations around the globe with user-generated reviews.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
Chinese consumers accounted for 21 percent of the global luxury goods market in 2016, making the country the second largest luxury market in the world.Read More
As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
Chinese tourist arrivals in Sri Lanka have been rising and now account for around 13 percent of the two million tourists a year who visit the country.Read More
Chinese companies have completed more merger and acquisition (M&A) deals this year, but their total value dropped.Read More
Air Canada and Air China Ltd. say they will be expanding their mutual codeshare services in time for the 2018 Canada-China Year of Tourism.Read More
China UnionPay joined hands with over 30 Commercial banks and payment institutions to launch "Mobile QuickPass", the unified APP for China's banking industry. Read More