All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Chinese internet giant Tencent launched its WeChat Pay payments service in Europe on Monday, challenging rival Alipay, which is owned by rival Alibaba's affiliate Ant Financial. Read More
China is expected to top the United Kingdom and Japan to become the largest long-distance market of the US. Last year, the number was 2.6 million.Read More
China is a force to be reckoned with for New Zealand exporters. Read More
Thanks to the swift development of mobile payment solutions such as Alipay and WeChat Pay over the past two to three years, digital transactions have been made seamless and convenient for Chinese consumers.Read More
“Little Fresh Meat” (小鲜肉) a group of young stars known at present more for their looks than acting talent, have huge and enthusiastic fan bases, meaning filmmakers must at least consider them for films seeking commercial success.Read More
Some luxury brands have approached the trend towards e-commerce with a degree of trepidation, but ultimately it seems no one can resist succumbing to the allure of online retail.Read More
Chinese consumers want to hear your brand story. That means they want to buy from brands they feel connected to. Read More
China has entered "a new retail era" characterized by online and offline (o2o) retail that has created huge potential and demand, especially for customized productsRead More
By 2030, the spending power of consumers residing in China’s lower-tier cities is expected to reach US$9.7 trillion.Read More
WeChat is no longer a choice but a necessity for luxury brands that want to sustain their growth in China.Read More