All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

China’s travel market is growing and Chinese travellers are on the lookout for new destinations, and they have discovered Hungary – their newest holiday playground.Read More
South Australia is bracing for an influx of Chinese tourists following in the footsteps of megastar Huang Xiaoming, an ambassador for the state. Read More
During the first three quarters of this year, there were over 1.2 million two-way visits between China and Switzerland, increased by 12 percent comparing with the same period last year.Read More

Posted On December 15, 2017By StefanIn News, Internet, Social Media

Chinese Social Media Overview

It's not just WeChat and Weibo. Your Overview of Chinese Social Media Platforms.Read More
The company’s CityExperience Mini Program formed partnerships with Tourism Australia, VisitBritain and Dubai Tourism to help WeChat users visiting from China, per a statement.Read More

Posted On December 9, 2017By StefanIn Branding, News, China Outbound

Brands Abroad lack Chinese Engagement

Last year, more than 135 million people in China took trips abroad, and by 2021, they should be spending more than $450 billion, according to Forbes.Read More
The number trips made by Chinese tourists visiting international destinations outside Greater China is forecast to rise by 10% next year to 86 million.Read More
Chinese age 18 to 34 accounted for 60 percent of the country’s foreign travel last year and spent more than $150 billion, Bloomberg Intelligence estimates.Read More
China’s two largest mobile payment platforms are ramping up their international expansion with the goal of simplifying the way Chinese travellers pay cab fare in popular destinations.Read More
Over 600,000 Chinese tourists visited Canada in 2016, according to a Destination Canada press release from earlier this year. Read More