All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
One million tourists come to the U.K. from China and spend lots of money here, and 100% of Chinese travelers come to Bicester Village.Read More
Chengdu International Finance Square has introduced more than 600 brands, including such international names as Chanel, Dior, Fendi, Louis Vuitton and Prada.Read More
Chinese outbound travel is set to grow in 2018, according to research agency m1nd-set.Read More
Swiss watch exports to the US fell 0.4 % in November, by contrast, sales surged 40 % for the month in China - the biggest jump in almost three years.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More
China is entering the week-long lunar New Year holiday and 6.5 million travelers are expected to spend that break overseas, splashing billions of dollars over the break.Read More
The policy outlines plans to develop shipping routes, expand its research programs, pursue environmental protection and develop resources across the Arctic. Read More
Global report from consulting firm Edelman shows both traditional media and online platforms enjoy high credibility rankings.Read More