All posts by Stefan


Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Chinese companies have completed more merger and acquisition (M&A) deals this year, but their total value dropped.Read More
Air Canada and Air China Ltd. say they will be expanding their mutual codeshare services in time for the 2018 Canada-China Year of Tourism.Read More
China UnionPay joined hands with over 30 Commercial banks and payment institutions to launch "Mobile QuickPass", the unified APP for China's banking industry. Read More
According to Li Jinzao, the Tourism Year has delivered the strong commitment made by the leadership of the two countriesRead More
China’s travel market is growing and Chinese travellers are on the lookout for new destinations, and they have discovered Hungary – their newest holiday playground.Read More
South Australia is bracing for an influx of Chinese tourists following in the footsteps of megastar Huang Xiaoming, an ambassador for the state. Read More
During the first three quarters of this year, there were over 1.2 million two-way visits between China and Switzerland, increased by 12 percent comparing with the same period last year.Read More

Posted On December 15, 2017By StefanIn News, Internet, Social Media

Chinese Social Media Overview

It's not just WeChat and Weibo. Your Overview of Chinese Social Media Platforms.Read More
The company’s CityExperience Mini Program formed partnerships with Tourism Australia, VisitBritain and Dubai Tourism to help WeChat users visiting from China, per a statement.Read More

Posted On December 9, 2017By StefanIn Branding, News, China Outbound

Brands Abroad lack Chinese Engagement

Last year, more than 135 million people in China took trips abroad, and by 2021, they should be spending more than $450 billion, according to Forbes.Read More