All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

People like Celia Yu belong to a cohort of millennial parents in China whose purchase power is huge but whose needs are probably still underserved by the market...Read More
China will increasingly play gatekeeper to the country's growing middle-class market for luxury goods, manufactures and food products. This consumer class will only gain more clout in the coming decades.Read More
China will cement its status as the sweet spot for luxury goods companies in 2018, with younger Chinese shoppers in particular set to power industry growth.Read More
Live-streaming is a growing and powerful marketing tool that is particularly well-aligned with travel brands’ goals and potential in the Chinese travel market.Read More
Favourable visa policies, online booking services, and mobile payment have enabled Chinese travellers such as Ms Liang to explore other cultures freely and easily.Read More
China’s technology hubs benefit the availability of abundant capital, as well as being able to leverage a robust manufacturing ecosystem, low-cost skilled workers, and a large domestic market to fuel their ascent.Read More
After several years of slumber, China’s luxury market is finally returning to growth. You would not know that, though, from peering into its — mostly empty — high-end stores.Read More
The new Guess store in Hong Kong is outfitted with Alibaba’s FashionAI technology, which combines in-store shopping with inventory and personalized data sourced from Alibaba’s Taobao and Tmall e-commerce marketplaces. Read More
China Southern was in an “introductory phase” concerned with introducing travellers to China. “It’s about getting people into the market,” he said. This translates to thousands of seats sold at relatively low lead-in rates.Read More
Spend, spend, spend. That’s the clear picture that’s emerging of the 18-to-twentysomething Chinese consumer. New generational patterns, the convenience, and speed of mobile buying and a rabid consumer culture are to blame.Read More