All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

In 2018, luxury brands face the question of how Chinese consumers’ mentalities and behaviors will evolve.Read More
At more than 130 million strong and rapidly growing, Chinese travelers are the world’s largest visitor group and the biggest spenders (averaging $6,000 per visitor per stay) when traveling abroad. Read More
Second And Third-Tier Cities In China Will Be The Primary Drivers Of Economic Growth And Demand For International Goods And Services In The Future.Read More
The airport has launched a series of services targeting the needs of Chinese passengers such as Chinese-speaking services and Chinese signboards and maps.Read More
The unruly Chinese tourists seen in viral videos are only a small portion of the country's 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese tourists.Read More

Posted On November 14, 2017By StefanIn News

Chinese speaking Staff increasingly an Asset

Mandarin speaking staff are increasingly an asset to business as tourists from the country continue to flock to our shores.Read More
China’s 24-hour orgy of online shopping has ended on a climactic high. Singles Day shoppers spent a record US$25.3 billion, eclipsing last year’s US$17.7 billion tally.Read More
The biggest shopping day of the year is off to a fast start.Read More

Posted On November 10, 2017By StefanIn Branding, Consumer, News, Internet, Media

The top 50 Brands in China announced

Alipay and WeChat maintained their respective first and second standings as the most relevant brands for the second consecutive year.Read More
The attention of the Western world has been rightly occupied with important news stories about Donald Trump, the United States’ withdrawal from global leadership, and other topics such as Brexit...Read More