All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

The first official qualifier for tourism businesses and transportation-oriented Chinese customers with parameters and services for the China market has been officially granted to Italy.Read More
For some luxury brands, engaging the Chinese traveler is a matter of do or die, since as much as one-third of their home country revenue is coming from Chinese tourists.Read More
Obesity is a worldwide problem. The latest confirmation comes from the Institute for Health Metrics and Evaluation at the University of Washington, which conducted a study in 188 countries that found one-third of the global adult population and one-fourth of all children are overweight or obese. That includes no fewer than 671 million people who fall into the obese category. While the United States still has the largest obese population at 78 million, China and India follow with 46 million and 30 million, respectively. In business terms, of course, crisis createsRead More
Chinese tourists overtook Germans in terms of numbers visiting Russia in the first quarter of this year, having topped a million for the first time in 2013.Read More
Looking to convince Chinese tourists that a ship can be a holiday destination, the world's leading cruise lines are spending billions of dollars on flashy new vessels and quirky on-board services.Read More
Russia is aiming to cash in on an increasing inflow of tourists from China, benefiting from the two nations' increased strategic and economic cooperation.Read More
Recent figures released by the Ministry of Industry and Information Technology (MIIT) provide insight into the Chinese telecommunications industry for the first 5 months of 2014. Read More
The world’s largest fashion markets of China and the US both lead in terms of online consumption. China has scaled the rankings, leapfrogging from the 19th largest online market in 2008 to second in 2013. Read More
Traveler reviews play a huge role in China. Nearly four in five users say they look at traveler reviews for at least half of their trips, and nearly half say they check reviews while planning qwtrips. Read More
Visits to the sites where Chairman Mao and his fellow revolutionaries lived and fought are expected to double to 800 million and generate 200 billion yuan ($32 billion) in spending by 2015.Read More