All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds two Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Weibo has announced to open up its Weibo Payment for third parties, which will be able to streamline their payment process on Weibo for a better user experience and higher conversion rates.Read More
“For a hotelier today, the luxury target is the Chinese,” says Raymond Bickson, CEO of IHC. It’s a comment everyone in luxury retail and travel has heard at every industry conference since 2005.Read More
Accor says it will build about a third of its 100 planned hotels in China mainland in tourist destinations as rising wealth leads to growing leisure travel and oversupply in cities depresses room tariffs.Read More
According to a recent PwC report Chinese consumers show much greater receptivity for mobile advertising than the UK and US, even when it comes to personal data.Read More
The market with the highest number of downloads is United States, followed by China, and there are many emerging markets that generate significant downloads, including India, Brazil, Mexico, and Russia.Read More

Posted On April 30, 2014By StefanIn Research, Social Media, Networking

The Chinese Social Media User

The number of Chinese netizens is surely overwhelming, but this giant market can not be seen as one. Chinese social media users can be roughly grouped into six distinct user segments based on their motivation and online behavior, with the first four of them building the key segments.Read More