All posts by Stefan

Stefan

Stefan (from Austria, Europe) has been living, studying and working in China since 2010. Stefan has worked on several research, publication and consulting projects focusing on the China Travel Market. He holds three Masters degrees and is an expert on China Outbound Tourism, Marketing and Social Media in China. Stefan works with BMG on the Global Ready China Seminars as well as the Global Ready China News and related projects. He also has teaching engagements in the areas of eMarketing and Tourism Strategy.

Many western businesses frame the China market as distant, opaque, and unfeasibly complicated. The following realities about the modern Chinese consumer dispel that mindset. Read More
Foreign brands have long dominated the consumer market in China, but according to a new report, foreign imported goods are now facing a serious challenge from local brands. Read More
Tourism Australia has unveiled plans to build an elite network of travel agents in China that sell Australian tour packages to the increasingly lucrative inbound Chinese market. Read More
The United States needs to live up to the goals of its National Travel and Tourism Strategy by approving a visa waiver for Chinese visitors to Guam. Read More
AlthoughChina grew into a technology powerhouse initially by following the example of the U.S. tech industry, it is now home to four of the world’s ten largest internet and technology companies.Read More
China's largest third-party online payment service- Alipay - is teaming up with Global Blue to offer Chinese tourists tax refund services after shopping in European countries.Read More
U.S. hotels hoping to attract the growing number of Chinese travelers are investigating Chinese culture to learn what appeals to these travelers most. Here are the key factors...Read More
A series of confrontations between mainlanders and Hong Kong residents received wide media attention in China. It's the fourth straight month of tourist number declines - likely to get worse.Read More
Chinese social media use has taken off in recent years, however, a recent study shows that Chinese social media platforms have so far been almost entirely neglected by London hoteliers.Read More
New Chinese consumers are no longer picking up a flashy Louis Vuitton bag and now prefer niche luxury brands, and those who travel to the United States prefer less mainstream stores.Read More