Culture Category

Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More

Over the past few years, the dynamic marketplace in China has welcomed some new players that are offering branded products, which are popular among consumers. Read More

The unruly Chinese tourists seen in viral videos are only a small portion of the country's 1.3 billion people. Most Malaysian Chinese for example would feel insulted if they are mistaken for Chinese tourists.Read More

It is probably more useful to understand the ways in which Chinese consumers might differ from, say, U.S. consumers. ...Read More

For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More

North America is a major destination for Chinese outbound tourists. China has been the largest source of international students for the US and Canada for many consecutive years too.Read More

China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More

China’s mobile-savvy generation, in particular, has a penchant for checking out local restaurants and making restaurant reservations on apps ahead of their visits. Read More

Today in China, the country’s own LGBTQ+ movement is starting to gain momentum. In the luxury sphere, this could offer a new opportunity for brands looking to target an emerging, affluent market.Read More

Young Chinese parents are showing a growing interest in going on trips with their children, creating immense potential for customized travel products and services. Read More