Luxury Category

Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
It is probably more useful to understand the ways in which Chinese consumers might differ from, say, U.S. consumers. ...Read More
For this high-earning demographic, 56 percent of respondents regularly use magazines as a way of receiving information on luxury brands, followed by 47.1 percent using major media outlets, 44.6 percent going straight to a brands’ website.Read More
China accounted for $261.1 billion in 2016 travel spend, leading all countries with a 21.4% market share — marketers are reaching deep into their toolkits to gain a competitive advantage with Chinese tourists. Read More
People like Celia Yu belong to a cohort of millennial parents in China whose purchase power is huge but whose needs are probably still underserved by the market...Read More
China will cement its status as the sweet spot for luxury goods companies in 2018, with younger Chinese shoppers in particular set to power industry growth.Read More
After several years of slumber, China’s luxury market is finally returning to growth. You would not know that, though, from peering into its — mostly empty — high-end stores.Read More
The new Guess store in Hong Kong is outfitted with Alibaba’s FashionAI technology, which combines in-store shopping with inventory and personalized data sourced from Alibaba’s Taobao and Tmall e-commerce marketplaces. Read More
Spend, spend, spend. That’s the clear picture that’s emerging of the 18-to-twentysomething Chinese consumer. New generational patterns, the convenience, and speed of mobile buying and a rabid consumer culture are to blame.Read More
Flower culture in China has been traditionally associated with extravagance and prosperity. In more recent years, however, a rising middle class seeking a lifestyle upgrade have created a new opportunity for florists. Read More