Culture Category

The first thing to do is building brand and product awareness and establishing a strong brand presence in the market. It is also important to understand the purchase patterns and behaviors of Chinese shoppers.Read More
Travel marketers everywhere are salivating over two major segments — Chinese and millennial tourists. Combine the two, and you’ve got the enormous Chinese millennial traveler market. Read More
The Chinese embassy in Singapore issued the booklet as a part of efforts to improve the image of Chinese tourists abroad after their bad behavior has made international headlines.Read More
Consumers are shifting their behaviors, however, and increasingly inclining towards digital channels. Read More
With more than 450 million registered users worldwide, Alibaba’s payment wallet Alipay is widely used in China. Read More
The National Day Holidays and the Mid-Autumn Festival overlap this year, forming an 8-day super-long Golden Week, which ushers in the outbound travel peak. Read More
China is expected to see growth in both the domestic and overseas tourism during the forthcoming National Day holiday period, according to a recent forecast. Read More
Around six million Chinese tourists are expected to travel abroad during China’s National Day holiday period, according to a recent forecast, which also highlights a number of new destinations that are growing in popularity.Read More
China is going cashless, no doubt. Chinese consumers spent a total of US$5.5 trillion via mobile payment platforms last year, or simply put, it was about 50 times more than their American counterparts (around US$112 billion).Read More
Brands and retailers wishing to connect with China’s young consumers must recognise that they belong to a highly tech-savvy generation that, more than older age groups, use social media as a gateway for shopping.Read More