Marketing Category

As Western retailers and luxury brands look to attract the next generation of shoppers, they need only look to China, who’s younger consumers and millenials are snapping up luxury products faster than one can say ‘Gucci’.Read More
Luxury brands in China have taken a big step forward with their ambassador strategies in 2017, but is it the right strategy?Read More
China's ubiquitous WeChat social media platform has crossed the one billion accounts mark as its messaging, game and shopping services attract more and more users.Read More
WeChat is the most popular social media app in China. Since 2011, it has transformed from a messaging tool to an all-in-one super portal, with more than 900 million monthly active users. Read More
Warm pinks, seductive lighting and a sprinkle of the risqué are all part of the mystique behind the flagship store of Victoria’s Secret in the heart of Shanghai’s swanky shopping district.Read More
With the world’s largest internet population and smartphone market, China has also the biggest app economy, enabling internet companies to stay engaged with users even during the festive holiday season.Read More
As millennials have grown up in a world with search, mobile devices and social media, these new consumers are driving demand for all types of new and innovative products, services, technology and content.Read More
The unmanned store was jointly opened Saturday by WeChat, unmanned convenience store, EasyGo and other partners.Read More
Leaked censorship directives hint at the regime’s priorities, but tighter controls have made them harder to obtain.Read More

Posted On January 29, 2018By StefanIn Consumer, News

Europe lures Chinese Tourists

The EU and China have common objectives with the EU-China Tourism Year - to improve mutual understanding, encourage cultural exchange and stimulate trade and investment. Read More