Marketing Category

Zhang Dayi, Papi Jiang, Wang Tao, Fil Xiaobai, twins Viviandan and Miumiu, Ma Jianguo, Angelababy, and Aikeli Li. While these names may not mean much to the average Western consumer, they wield a wild amount of influence.Read More
The development of China's ecommerce sector has been unlike any seen so far, largely due to its mobile-first consumer base, adoption of new social commerce models and the prevalence of digital payment systems in the country.Read More
While current mobile wallet-focus is on payments, Forrester believes their future use will enable smarter and more efficient commerce experiences, particularly in Asia.Read More
Ambassador to the Peoples Republic of China, H.E. Dr Elia George Kaiyamo said this week in Beijing that Chinese internet firm Tencent will first test the social media application, Global QQ in Namibia.Read More
The rise of mobile use has propelled China to its “golden age” in entertainment, according to Mary Meeker’s Internet Trends report, and that’s likely to create a window of opportunity for brands.Read More
China's cyberspace authorities have ordered internet companies to close 60 popular celebrity gossip social media accounts in the latest in a series of crackdowns on independent media.Read More
In China, the major online players aren’t Amazon or Facebook, but rather WeChat and Alibaba. For Western sports brands, the Chinese online market is often completely unknown territory.Read More
Celebrities who are sick of being stalked by photographers at Los Angeles International Airport can now find some privacy — not to mention luxury — at a new terminal.Read More
China’s Tencent Holdings is using its vast social-media network to attract luxury-fashion brands to its WeChat app, potentially opening a new frontier in online retail.Read More
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever.Read More